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FedEx Slips After First Earnings Since Spinoff
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What Non-Athlete Broadcasters Bring to Sports TV
At 27:07 · chapter starts 24:48
Linda Cohn argues that journalistic writing skills and conversational communication — honed through radio — give non-athlete broadcasters a lasting edge over ex-professional athletes entering sports media. [1] — Linda Cohn "Most sports commentators today are former athletes. But Linda Cohn argues that writing, preparation, and the ability to communicate natural…" 24:48
Most sports commentators today are former athletes. But Linda Cohn argues that writing, preparation, and the ability to communicate naturally — skills honed in radio — give journalism-trained broadcasters a durable edge. You can guide the athletes; they can't always guide you.
