Where this was said
The Research, The Data, and 16 Years to 50-50 Parity
At 1:43:37 · chapter starts 1:42:50
The study was comprehensive and damning. Male characters outnumbered female characters 3-to-1 across children's TV and film. Lead characters were 11-to-1 male. Crowd scenes were wildly skewed. When Geena and her team presented these findings to the first studio, the executives put their heads in their hands: 'How did we not know this? All we care about is doing right by kids.' The reaction at every studio was identical — shock, shame, and a stated commitment to change. And change happened, though slowly. The follow-up research Geena cites from around 2020 found that new children's TV programs had reached 50-50 gender parity — a transformation driven, she believes, by making unconscious bias impossible to ignore by naming it and quantifying it.
When Geena Davis watched children's TV with her two-year-old daughter and noticed far more male characters, she was told by every executive she met that the problem had already been fixed. She funded the largest-ever research study on gender in children's media. The result: lead characters were 11-to-1 male. Studios were stunned. By 2020, new kids' shows were at 50-50 parity.
Geena Davis's research found male characters outnumbered female characters 3-to-1 in children's TV and movies, with lead characters at an 11-to-1 ratio.
The ratio of male to female lead characters in children's entertainment was 11 to 1, which studios found shocking when presented with the data.
