Planet Money

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We almost had a smartphone in the 90s. Why did it fail?

Explore episode Jun 26, 2026

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The Green Eggs and Ham Hypothesis

At 27:00 · chapter starts 25:45

David Epstein zooms out from Silicon Valley to make a universal argument: people say they want freedom, but freedom is often not what gets the best work out of them. He names this 'the Green Eggs and Ham Hypothesis' — when Dr. Seuss was limited to a 225-word first-grade vocabulary list, he wrote The Cat in the Hat; when challenged to use just 50 words, he wrote Green Eggs and Ham. The constraints didn't limit his creativity; they forced it into a sharper form. Epstein calls this a 'desirable difficulty' — the psychological concept that challenges producing short-term discomfort often yield superior long-term results. But if constraints are so valuable, why do people persistently want the opposite? Epstein's answer: humans have an 'additive bias,' a cognitive tendency to solve problems by piling on resources rather than cutting back. It's an evolutionary holdover from an era when having too little was the primary threat — and it explains why startups over-hire, over-fund, and over-build. We have to deliberately impose limits on ourselves, because our instincts won't do it for us.

Education
The Green Eggs and Ham Hypothesis

We almost had a smartphone in the 90s. Why did it fail? · Jun 26, 2026 Education

Dr. Seuss was told he could use no more than 225 words from a first-grade vocabulary list. He picked the first two that rhymed and created The Cat in the Hat. Green Eggs and Ham uses just 50 words. David Epstein calls this pattern the Green Eggs and Ham Hypothesis: constraints produce more creative output, not less.

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