Costco revenue growth streak
Costco has grown revenue at roughly 10% per year for over 30 years in a row.
Where this was said
Cold Open & Intro: Disneyland of Consumer Value
At 3:28 · chapter starts 0:00
The episode kicks off with Ben and David flagging that this Costco episode has been re-promoted to the top of the feed because listeners keep calling it one of their all-time favorites and a perfect entry point for new listeners. Ben then launches into the famous Costco product list — cashews, prescription eyeglasses, gas, tires, 96 rolls of toilet paper, a new refrigerator, a shed, a 10-carat diamond ring, sushi, fine wine, and of course the $1.50 hot dog — before David delivers the Warren Buffett / Charlie Munger plane hijacking joke that perfectly captures how much Munger loves the business. A rapid-fire set of mind-bending statistics follows: 30+ years of unbroken ~10% revenue growth, revenue per square foot that rivals Tiffany, massive international runway, and the revelation that Kirkland Signature alone out-revenues all of Nike. The hosts promise to explain not just what Costco does, but the precise set of 50 interlocking trade-offs that make it work.
Kirkland Signature revenue vs Nike
Kirkland Signature does over $52 billion in annual revenue, exceeding Nike's total revenue by about $1 billion, making it the largest consumer packaged brand in the world.
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