Kirkland Signature does over $52 billion in annual revenue, exceeding Nike's total revenue by about $1 billion, making it the largest consumer packaged brand in the world.
Where this was said
At 3:58 · chapter starts 0:00
The episode kicks off with Ben and David flagging that this Costco episode has been re-promoted to the top of the feed because listeners keep calling it one of their all-time favorites and a perfect entry point for new listeners. Ben then launches into the famous Costco product list — cashews, prescription eyeglasses, gas, tires, 96 rolls of toilet paper, a new refrigerator, a shed, a 10-carat diamond ring, sushi, fine wine, and of course the $1.50 hot dog — before David delivers the Warren Buffett / Charlie Munger plane hijacking joke that perfectly captures how much Munger loves the business. A rapid-fire set of mind-bending statistics follows: 30+ years of unbroken ~10% revenue growth, revenue per square foot that rivals Tiffany, massive international runway, and the revelation that Kirkland Signature alone out-revenues all of Nike. The hosts promise to explain not just what Costco does, but the precise set of 50 interlocking trade-offs that make it work.
Costco has grown revenue at roughly 10% per year for over 30 years in a row.
Bhanu grew SiteGPT to $13,000 monthly recurring revenue entirely through organic channels, spending nothing on paid marketing.
More than 1 million people have visited SiteGPT's website since launch in March 2023, all through organic channels.
Approximately 90% of SiteGPT's Google search traffic comes from the free tools Bhanu built, not the main product pages.
Bhanu sold his first SaaS product, Feather, for $250,000 so he could focus fully on the faster-growing SiteGPT.
SiteGPT has generated approximately $500,000 in total revenue since its launch in March 2023.
The average customer lifetime value for SiteGPT is approximately $1,700 to $1,800, which Bhanu considers unusually high.
SiteGPT receives around 50,000 visitors per month, of which about 200 convert to leads and 60 start free trials.
SiteGPT hit $10,000 MRR within its very first month of launch, driven largely by early traction in the AI chatbot space.
Despite strong download numbers, PropGPT could not push past $1,000–$2,000 MRR due to poor product retention.
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