Today, Explained

Snapshot · Today, Explained

How Trump lost the bro vote

Explore episode Jun 27, 2026

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Intro & Sponsor: The Collapse of Trump's Bro Vote

At 0:15 · chapter starts 0:00

The episode opens with Astead Herndon cutting straight to the numbers that define the story: among men under 30, Trump went from a razor-thin 1-point advantage over Kamala Harris in 2024 to an approval rating that is now underwater by a staggering 55 points. It's the kind of swing that forces a reckoning — not just about one man's popularity but about whether a movement built on masculine identity and anti-establishment cool can survive contact with governing. Herndon frames his mission clearly: he's heading to Washington, D.C., for Trump's UFC event at the White House to take the pulse of this exact demographic in person. The question driving the episode is deceptively simple — do young men still think Trump is cool? — but the answer, as the episode will show, cuts to the heart of American political realignment. The opening sponsor reads for BetterHelp and Fetch Pet Insurance follow.

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