60% of Europeans prioritize offline experiences
A 2026 Mastercard survey of 27,000 European consumers found that 60% prioritize offline experiences to balance time spent online.
Snapshot · The Prof G Pod with Scott Galloway
No Mercy / No Malice: World Cup Experience
Explore episode
Jun 27, 2026
Where this was said
The Regulatory Pushback on Social Media
At 5:40 · chapter starts 5:10
The pendulum has taken longer to swing in the digital realm than in consumer spending patterns. Only recently have schools begun restricting smartphone use, and only in 2025 did Australia become the first country to formally ban social media for anyone under 16. By 2026, another 13 countries are taking comparable measures. Galloway frames this regulatory pushback not as a reversal of progress but as a natural correction, one that reinforces Pine and Gilmore's original thesis: as digital experiences become the default, scarce real-world interactions become the premium. The side effects of the digital revolution, rather than negating the trend, are turbocharged it.
The K-Shaped Experience Economy: Who Gets Left Out
Live experiences combat loneliness, but in a K-shaped economy they're priced out of reach for most people. Galloway argues this isn't just an economic problem — it's a public health crisis, because IRL connection is the cure for the loneliness epidemic.
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