How Trump lost the bro vote

How Trump lost the bro vote

Trump's approval rating among men under 30 has flipped from +1 in 2024 to -55 today — and even his own most loyal cultural allies are acknowledging the break.

Jun 27, 2026 29:34 Difficulty: Beginner Played

TL;DR

Young men were a key demographic for Trump's 2024 victory, but a new poll shows his approval rating with men under 30 is now underwater by 55 points. Host Astead Herndon went to Trump's UFC event at the White House to take the temperature of this group firsthand, then interviewed far-right activist Jack Posobiec about the cracks forming in that relationship. Gas prices, the Iran war, and the Epstein files are the three main grievances. The key takeaway: softened young male support doesn't make them Democrats — it makes them a ripe target for whoever can credibly speak to economic pain.

#Trump approval rating #young male voters #bro vote #UFC and politics #Epstein files #Iran war #gas prices #JD Vance #meme culture #Republican coalition #midterm strategy #masculinity in politics #White House UFC event #Jack Posobiec #Trump #young men #UFC #masculinity #Epstein #MAGA #approval rating #midterms #populism

Host Astead Herndon investigates the collapse of Trump's support among young men — a group that helped propel him to victory in 2024 — by reporting from Trump's UFC White House event and interviewing far-right activist Jack Posobiec. Gas prices, the Iran war, and the Epstein files emerge as the three main grievances driving the shift.

Chapter list
  • The episode opens with Astead Herndon cutting straight to the numbers that define the story: among men under 30, Trump went from a razor-thin 1-point advantage over Kamala Harris in 2024 to an approval rating that is now underwater by a staggering 55 points. It's the kind of swing that forces a reckoning — not just about one man's popularity but about whether a movement built on masculine identity and anti-establishment cool can survive contact with governing. Herndon frames his mission clearly: he's heading to Washington, D.C., for Trump's UFC event at the White House to take the pulse of this exact demographic in person. The question driving the episode is deceptively simple — do young men still think Trump is cool? — but the answer, as the episode will show, cuts to the heart of American political realignment. The opening sponsor reads for BetterHelp and Fetch Pet Insurance follow.

  • On the ground at Trump's UFC White House event, Astead Herndon finds a crowd that is more complicated than the image of a MAGA pep rally. Most of the young men he speaks with are frank: they came for the UFC, not for Trump. Several describe themselves as disappointed, pointing to Trump's failure to lower prices and his involvement in what they see as new foreign conflicts after promising the opposite. Gas prices come up again and again — 'I don't even want to fill my gas tank no more' — and the Epstein files are a live grievance, with attendees describing the lack of transparency as a specific betrayal. One attendee says he voted for Kanye West in the last election because both major-party candidates felt 'too extreme.' Another says he's eighteen and doesn't know if he would have voted for Trump if he'd been eligible. The picture that emerges is of young men who are drawn to UFC's cultural energy and credit Trump for legitimizing it, but who feel increasingly let down by the gap between his promises and his performance.

  • A mid-episode sponsor block covers Shopify (a $1/month trial for new businesses, at shopify.com/americaactually), HomeServe (home repair coverage for as little as $4.99/month at homeserve.com/explain, with 50% off the first year), and Granola AI (an AI notepad that transcribes meetings, free for three months at granola.ai/explain). Each read is handled by a different voice, bridging the street reporting portion of the episode and the longer sit-down interview with Jack Posobiec that follows.

  • In a wide-ranging conversation on the White House lawn, Jack Posobiec unpacks the cultural ecosystem that made the Trump-UFC partnership feel inevitable. He traces Trump's political identity back through his WWF days — the fighter mentality, the walkout themes, the instinct to size up every challenge and figure out how to take it down. Posobiec argues that UFC and MAGA share an audience for a structural reason: both organizations go to places that don't have pro sports teams, places where the WWF show coming to town is the biggest event of the year. When Trump shows up and says 'you matter,' Posobiec argues, he's doing what Dana White has done for two decades — bringing a version of American spectacle to communities that feel left out of the mainstream. This isn't strategy, Posobiec insists; it's authentic connection built over decades of being around boxing, hip-hop, and the fringes of American celebrity culture. He points out that Dana White has repeatedly said Trump gave UFC its first real platform when no one else would — a debt that has structured the relationship ever since.

  • The conversation turns more candid when Herndon asks Posobiec directly whether Trump has lost something with young men. Posobiec doesn't flinch: 'I hear it all the time.' He says he communicates this feedback directly to White House contacts — that young men want more domestic focus and less foreign entanglement, and that gas prices and the Epstein files have created real friction in a relationship that was once Trump's greatest strength. He acknowledges that inflation has hit a record high relative to the Biden years and frames the gas price increase as the explicit cost of removing Iran as a global threat — a trade-off he thinks the president is betting will look better once the conflict winds down. But he's honest about the uncertainty: whether that bet pays off before the midterms is an open question. His reading of the UFC event is that it's not just a party — it's a political signal that the White House knows the connection needs repair and is taking concrete steps to rebuild it.

  • In one of the episode's sharpest exchanges, Posobiec argues that the Trump administration made a critical error on the Epstein files: they should have ripped the Band-Aid off immediately. Instead, the partial release through Pam Bondi's office created the worst of both worlds — enough disclosure to stoke suspicion, but not enough to provide resolution. Posobiec describes the Epstein allegations as having become 'an avatar of elites versus the people,' and says that by stonewalling, the Trump White House inadvertently put itself on the wrong side of that divide. Herndon presses him on why he hasn't already concluded Trump has crossed that line of betrayal, and Posobiec's answer is revealing — he says it's like a marriage with lingering issues, and the UFC event is a 'date night,' a deliberate gesture to say 'I'm putting the phone down, it's just me and you'. The metaphor lands somewhere between endearing and alarming: even a committed Trump ally frames the situation in terms of managing an ongoing trust deficit, not a problem that's been solved.

  • Herndon zeroes in on what may be the most politically explosive gap between Trump's rhetoric and his record: the Iran war. He tells Posobiec that he attended numerous Trump rallies and heard the no-new-wars promise made explicitly and repeatedly — so how is this not a clear break? Posobiec's defense is technical: the Iran action is not an Iraq-style or Afghanistan-style deployment of thousands of troops storming beaches; it doesn't meet the definition of a 'forever war.' Herndon pushes back — is this really how Trump's fans see it? Posobiec concedes the sell is 'getting harder' but holds his ground: the absence of ground troops, he argues, gives Trump enough rhetorical room to claim he hasn't violated the spirit of his promise. What the exchange makes clear is that this argument requires an audience willing to parse semantics under economic stress — and Posobiec himself seems to know that audience is shrinking.

  • With the 2028 horizon already in view, Herndon asks Posobiec who can replicate Trump's cultural connection with young men. Posobiec's answer is JD Vance — but not simply as a Trump continuation. Where Trump is a 'retweeter,' Vance 'breathes the memes,' portrays himself as the meme, and has fully immersed himself in the internet culture that defines young male political identity in 2025. Posobiec also highlights Vance's unique connection with military veterans, calling his camaraderie with troops 'unmatched' as a fellow veteran. On the Democratic side, Posobiec grudgingly acknowledges a nascent strategy: running white male veteran populists with economic populist messaging, pointing to Grant Plattner as an early trial run. He's skeptical — he doesn't see a Democrat who can pull it off credibly — but admits the strategic logic is sound and predicts Democrats will continue refining it. The implication is that the 'bro vote' is not structurally Republican; it's up for grabs, and the party that speaks most convincingly to economic pain and masculine identity will win it.

  • Back in New York, Herndon reflects on what the UFC event revealed and what it obscured. On the political analysis, he's measured: young men souring on Trump doesn't automatically mean Democratic gains — it means they're available, and whoever credibly addresses economic pain and domestic focus has a genuine shot. But the event's own legacy was complicated by something that happened on stage: UFC fighter Josh Hoket made a transphobic remark about Michelle Obama, which Herndon describes as leaving 'a permanent stain' on the evening even after Dana White condemned it. Herndon's conclusion is moral as much as political — there are real ways to speak to masculinity and rural American culture that don't require cruelty or misogyny, and this event wasn't one of them. The episode ends with the show's standard outro credits and a plug for Vox membership.

  • Herndon wraps the episode by noting that America Actually publishes every Saturday and can also be watched on the Vox YouTube channel. He encourages listeners to support the show through a Vox membership (vox.com/members), which includes weekly Patreon bonus segments. The full credits roll — editor Kasha Bressalian, fact-checker Esther Gim, mixer Shannon Mahoney, video editor Christopher Snyder, senior art director Khun Lui, executive producer Christina Vallis, and theme music by Breakmaster Cylinder. Two final sponsor reads follow: KPMG promoting its Adaptability Index for organizational resilience, and Pure Leaf Mental Focus, a new line of caffeinated sparkling iced teas available in peach and raspberry flavors.

Overton window
The range of ideas considered politically acceptable to the mainstream public at any given time; Jack Posobiec used it to describe how UFC and Trump both started outside acceptable mainstream discourse.
Manosphere
A loosely connected online ecosystem of communities centered on male identity, anti-feminism, and often right-wing politics; Herndon uses it to describe the cultural space Jack Posobiec inhabits.
Alt-right
A loosely defined far-right political movement associated with white nationalism and online radicalism; used in the episode to describe Jack Posobiec's ideological background.
Pizzagate
A 2016 conspiracy theory falsely claiming Democratic Party figures ran a child trafficking ring; Jack Posobiec references his own association with it during the Epstein discussion.
Blue dog Democrat
A moderate or conservative Democrat who prioritizes fiscal restraint and often represents rural or working-class districts; Posobiec uses the term to describe a potential Democratic strategy to win back young male voters.
Populism
A political approach that frames politics as a struggle between ordinary people and a corrupt elite; used repeatedly in the episode to describe both Trump's brand and a potential Democratic counter-strategy.
Meme culture
The internet-driven ecosystem of humorous, viral images and references used for social signaling; Posobiec argues JD Vance has mastered this in a way Trump never did.
Overton window
The spectrum of politically acceptable discourse; Posobiec invoked it to explain how UFC and Trump both operated at the fringe before going mainstream.
Pam Bondi binders
A reference to then-Attorney General Pam Bondi's release of a compiled dossier presented as a major Epstein disclosure; critics, including Posobiec, felt it fell short of full transparency.
Pepe meme
A cartoon frog that became an iconic symbol of internet and alt-right culture; Posobiec references Trump posting a Pepe image in 2015 as an early sign of his meme fluency.
Forever war
A term for open-ended military engagements without clear exit strategies, such as the US wars in Iraq and Afghanistan; Posobiec distinguishes the Iran action from this category to defend Trump's no-new-wars promise.
Freefall
Rapid and uncontrolled decline; used metaphorically in the episode to describe the speed of Trump's approval drop with young men.
Hegemonic masculinity
A cultural ideal of dominant, assertive male behavior that sets the standard against which other masculinities are judged; implicit in the episode's discussions of why Trump and UFC appeal to young men.
Cross-section
To examine the overlap between two populations or datasets; Posobiec uses it when arguing that MAGA rally attendees and pro wrestling fans are largely the same demographic group.

Chapter 1 · 00:00

Intro & Sponsor: The Collapse of Trump's Bro Vote

The episode opens with Astead Herndon cutting straight to the numbers that define the story: among men under 30, Trump went from a razor-thin 1-point advantage over Kamala Harris in 2024 to an approval rating that is now underwater by a staggering 55 points. It's the kind of swing that forces a reckoning — not just about one man's popularity but about whether a movement built on masculine identity and anti-establishment cool can survive contact with governing. Herndon frames his mission clearly: he's heading to Washington, D.C., for Trump's UFC event at the White House to take the pulse of this exact demographic in person. The question driving the episode is deceptively simple — do young men still think Trump is cool? — but the answer, as the episode will show, cuts to the heart of American political realignment. The opening sponsor reads for BetterHelp and Fetch Pet Insurance follow.

Claims made here

Trump's approval rating with men under 30 was about +1 in 2024 but is now underwater by 55 points.

Astead Herndon no source cited

UFC Freedom 250 was held at the White House South Lawn as part of Trump's birthday celebrations.

Astead Herndon no source cited

News
Data point 55 pts

How Trump lost the bro vote · Jun 27, 2026 News

Trump went from a 1-point advantage with men under 30 in 2024 to being underwater by 55 points in recent polling. That's not a drift — it's a freefall that could reshape Republican strategy for the midterms.

News
Data point 55 pts

How Trump lost the bro vote · Jun 27, 2026

Trump went from a 1-point advantage with men under 30 in 2024 to being underwater by 55 points in 2025 polling — a stunning reversal.

Chapter 2 · 01:49

Street Interviews: Young Men at the UFC White House Event

On the ground at Trump's UFC White House event, Astead Herndon finds a crowd that is more complicated than the image of a MAGA pep rally. Most of the young men he speaks with are frank: they came for the UFC, not for Trump. Several describe themselves as disappointed, pointing to Trump's failure to lower prices and his involvement in what they see as new foreign conflicts after promising the opposite. Gas prices come up again and again — 'I don't even want to fill my gas tank no more' — and the Epstein files are a live grievance, with attendees describing the lack of transparency as a specific betrayal. One attendee says he voted for Kanye West in the last election because both major-party candidates felt 'too extreme.' Another says he's eighteen and doesn't know if he would have voted for Trump if he'd been eligible. The picture that emerges is of young men who are drawn to UFC's cultural energy and credit Trump for legitimizing it, but who feel increasingly let down by the gap between his promises and his performance.

Society & Culture
Street-Level Verdict: Young Men at the UFC Event

How Trump lost the bro vote · Jun 27, 2026 Society & Culture

Young men at Trump's White House UFC event say they're there for the sport, not the president. But they still credit Trump for making UFC mainstream and bringing it to a 'historic place' — even as they express disappointment in his second term.

News
Gas, Iran, Epstein: The Three Breaks

How Trump lost the bro vote · Jun 27, 2026 News

Gas prices, the Iran war, and the Epstein files are the three issues young men at the UFC event cite for losing faith in Trump. Together, they form a picture of a president who promised economic relief and anti-war credibility and delivered neither.

Chapter 4 · 15:56

Jack Posobiec on Trump, UFC, and the Culture of Masculinity

In a wide-ranging conversation on the White House lawn, Jack Posobiec unpacks the cultural ecosystem that made the Trump-UFC partnership feel inevitable. He traces Trump's political identity back through his WWF days — the fighter mentality, the walkout themes, the instinct to size up every challenge and figure out how to take it down. Posobiec argues that UFC and MAGA share an audience for a structural reason: both organizations go to places that don't have pro sports teams, places where the WWF show coming to town is the biggest event of the year. When Trump shows up and says 'you matter,' Posobiec argues, he's doing what Dana White has done for two decades — bringing a version of American spectacle to communities that feel left out of the mainstream. This isn't strategy, Posobiec insists; it's authentic connection built over decades of being around boxing, hip-hop, and the fringes of American celebrity culture. He points out that Dana White has repeatedly said Trump gave UFC its first real platform when no one else would — a debt that has structured the relationship ever since.

Claims made here

The Trump campaign and administration incorporated WWF showmanship elements, including walkout themes that Trump directed himself.

Jack Posobiec no source cited

Trump directed the walkout themes and production elements of his own political rallies.

Jack Posobiec no source cited

Dana White has credited Trump with getting UFC off the ground when no other mainstream venues would give them a platform.

Jack Posobiec Dana White (UFC chairman), as reported by Jack Posobiec

Society & Culture
Trump, UFC, and the Culture He Built

How Trump lost the bro vote · Jun 27, 2026 Society & Culture

Jack Posobiec argues that pro wrestling, UFC, and MAGA rallies all draw from the same overlooked communities — places without pro sports teams where Trump shows up and tells them they matter. The UFC White House event isn't a stunt; it's the authentic culmination of a decades-long cultural relationship.

Chapter 5 · 19:00

Posobiec Acknowledges the Break: Young Men Are Softening

The conversation turns more candid when Herndon asks Posobiec directly whether Trump has lost something with young men. Posobiec doesn't flinch: 'I hear it all the time.' He says he communicates this feedback directly to White House contacts — that young men want more domestic focus and less foreign entanglement, and that gas prices and the Epstein files have created real friction in a relationship that was once Trump's greatest strength. He acknowledges that inflation has hit a record high relative to the Biden years and frames the gas price increase as the explicit cost of removing Iran as a global threat — a trade-off he thinks the president is betting will look better once the conflict winds down. But he's honest about the uncertainty: whether that bet pays off before the midterms is an open question. His reading of the UFC event is that it's not just a party — it's a political signal that the White House knows the connection needs repair and is taking concrete steps to rebuild it.

Claims made here

Inflation reached a record high under Trump's second term compared to the Biden years.

Astead Herndon no source cited

Gas prices have risen since Trump took office in his second term, following the Iran military action.

Jack Posobiec no source cited

Chapter 6 · 21:10

Epstein Files: How Stonewalling Became Betrayal

In one of the episode's sharpest exchanges, Posobiec argues that the Trump administration made a critical error on the Epstein files: they should have ripped the Band-Aid off immediately. Instead, the partial release through Pam Bondi's office created the worst of both worlds — enough disclosure to stoke suspicion, but not enough to provide resolution. Posobiec describes the Epstein allegations as having become 'an avatar of elites versus the people,' and says that by stonewalling, the Trump White House inadvertently put itself on the wrong side of that divide. Herndon presses him on why he hasn't already concluded Trump has crossed that line of betrayal, and Posobiec's answer is revealing — he says it's like a marriage with lingering issues, and the UFC event is a 'date night,' a deliberate gesture to say 'I'm putting the phone down, it's just me and you'. The metaphor lands somewhere between endearing and alarming: even a committed Trump ally frames the situation in terms of managing an ongoing trust deficit, not a problem that's been solved.

Claims made here

Pam Bondi released binders of Epstein materials that were presented as a major transparency measure but were perceived as incomplete.

Jack Posobiec no source cited

Chapter 7 · 24:00

Iran and the 'No New Wars' Promise

Herndon zeroes in on what may be the most politically explosive gap between Trump's rhetoric and his record: the Iran war. He tells Posobiec that he attended numerous Trump rallies and heard the no-new-wars promise made explicitly and repeatedly — so how is this not a clear break? Posobiec's defense is technical: the Iran action is not an Iraq-style or Afghanistan-style deployment of thousands of troops storming beaches; it doesn't meet the definition of a 'forever war.' Herndon pushes back — is this really how Trump's fans see it? Posobiec concedes the sell is 'getting harder' but holds his ground: the absence of ground troops, he argues, gives Trump enough rhetorical room to claim he hasn't violated the spirit of his promise. What the exchange makes clear is that this argument requires an audience willing to parse semantics under economic stress — and Posobiec himself seems to know that audience is shrinking.

Claims made here

Trump said on Meet the Press that he did not break a promise regarding new wars.

Astead Herndon NBC Meet the Press interview with Donald Trump

News
Trump's Iran Defense: Not a Forever War

How Trump lost the bro vote · Jun 27, 2026 News

Jack Posobiec's defense of Trump's Iran military action: it's not troops storming beaches like Iraq or Afghanistan, so it doesn't count as a 'new war.' Astead Herndon presses back — even Posobiec concedes that sell is getting harder with Trump's own fans.

Chapter 8 · 26:40

The Future of the Bro Vote: JD Vance and the Meme Presidency

With the 2028 horizon already in view, Herndon asks Posobiec who can replicate Trump's cultural connection with young men. Posobiec's answer is JD Vance — but not simply as a Trump continuation. Where Trump is a 'retweeter,' Vance 'breathes the memes,' portrays himself as the meme, and has fully immersed himself in the internet culture that defines young male political identity in 2025. Posobiec also highlights Vance's unique connection with military veterans, calling his camaraderie with troops 'unmatched' as a fellow veteran. On the Democratic side, Posobiec grudgingly acknowledges a nascent strategy: running white male veteran populists with economic populist messaging, pointing to Grant Plattner as an early trial run. He's skeptical — he doesn't see a Democrat who can pull it off credibly — but admits the strategic logic is sound and predicts Democrats will continue refining it. The implication is that the 'bro vote' is not structurally Republican; it's up for grabs, and the party that speaks most convincingly to economic pain and masculine identity will win it.

Claims made here

JD Vance is described as having fully immersed himself in internet meme culture in a way Trump never did.

Jack Posobiec no source cited

Trump posted a Pepe meme in 2015, signaling early engagement with internet meme culture.

Jack Posobiec no source cited

Society & Culture
JD Vance Is the Meme

How Trump lost the bro vote · Jun 27, 2026 Society & Culture

Trump posts memes. JD Vance IS the meme. Jack Posobiec says Vance has immersed himself in internet culture to a depth Trump never reached, making him uniquely positioned to carry the bro vote into the next election cycle.

News
Can Democrats Win Back Young Men?

How Trump lost the bro vote · Jun 27, 2026 News

Jack Posobiec sees Democrats trying to court young men with white male veteran populists — pointing to Grant Plattner as an early test of that strategy. He's skeptical but admits the approach is real, and warns Democrats could overcorrect into parody.

News
Softened Support Doesn't Mean Democratic Gains

How Trump lost the bro vote · Jun 27, 2026 News

Young male voters souring on Trump isn't a gift to Democrats — it's an opening. Astead Herndon's reporting makes clear these men don't identify with either party; they're available, grievance-driven, and looking for whoever speaks to their wallet first.

Chapter 9 · 29:35

Herndon's Verdict: The Event's Permanent Stain and What Comes Next

Back in New York, Herndon reflects on what the UFC event revealed and what it obscured. On the political analysis, he's measured: young men souring on Trump doesn't automatically mean Democratic gains — it means they're available, and whoever credibly addresses economic pain and domestic focus has a genuine shot. But the event's own legacy was complicated by something that happened on stage: UFC fighter Josh Hoket made a transphobic remark about Michelle Obama, which Herndon describes as leaving 'a permanent stain' on the evening even after Dana White condemned it. Herndon's conclusion is moral as much as political — there are real ways to speak to masculinity and rural American culture that don't require cruelty or misogyny, and this event wasn't one of them. The episode ends with the show's standard outro credits and a plug for Vox membership.

Claims made here

UFC fighter Josh Hoket made a transphobic remark about Michelle Obama at Trump's White House UFC event.

Astead Herndon no source cited

News
The UFC Event's Permanent Stain

How Trump lost the bro vote · Jun 27, 2026 News

UFC fighter Josh Hoket made a transphobic slur about Michelle Obama at Trump's White House event. Even after Dana White condemned it, host Astead Herndon argues the moment exposed the limits of using masculinity and combat sport culture as political branding.

No indexed bits in this chapter.

Show stoppers

News
Data point 55 pts

How Trump lost the bro vote · Jun 27, 2026 News

Trump went from a 1-point advantage with men under 30 in 2024 to being underwater by 55 points in recent polling. That's not a drift — it's a freefall that could reshape Republican strategy for the midterms.

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Claims & Sources

2 / 12 cited (17%)

Factual claims made this episode, and whether a source was named.

Trump's approval rating with men under 30 was about +1 in 2024 but is now underwater by 55 points.

Astead Herndon no source cited

Dana White has credited Trump with getting UFC off the ground when no other mainstream venues would give them a platform.

Jack Posobiec Dana White (UFC chairman), as reported by Jack Posobiec

Trump directed the walkout themes and production elements of his own political rallies.

Jack Posobiec no source cited

Trump posted a Pepe meme in 2015, signaling early engagement with internet meme culture.

Jack Posobiec no source cited

Gas prices have risen since Trump took office in his second term, following the Iran military action.

Jack Posobiec no source cited

Inflation reached a record high under Trump's second term compared to the Biden years.

Astead Herndon no source cited

UFC Freedom 250 was held at the White House South Lawn as part of Trump's birthday celebrations.

Astead Herndon no source cited

The Trump campaign and administration incorporated WWF showmanship elements, including walkout themes that Trump directed himself.

Jack Posobiec no source cited

JD Vance is described as having fully immersed himself in internet meme culture in a way Trump never did.

Jack Posobiec no source cited

Trump said on Meet the Press that he did not break a promise regarding new wars.

Astead Herndon NBC Meet the Press interview with Donald Trump

Pam Bondi released binders of Epstein materials that were presented as a major transparency measure but were perceived as incomplete.

Jack Posobiec no source cited

UFC fighter Josh Hoket made a transphobic remark about Michelle Obama at Trump's White House UFC event.

Astead Herndon no source cited